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    <title>Obitley — Deathcare Intelligence</title>
    <link>https://www.obitley.com</link>
    <description>Investigative journalism covering the business, politics, and people of the American deathcare industry.</description>
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    <lastBuildDate>Tue, 23 Jun 2026 18:37:03 GMT</lastBuildDate>
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      <title>QUIETLY ACQUIRED: How America&apos;s Largest Funeral Chain Bought 47 Homes in 18 Months</title>
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      <description>We tracked every deal, every price increase, every community left with fewer choices. The consolidation of American deathcare is accelerating — and it&apos;s happening without scrutiny.</description>
      <category>Consolidation</category>
      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
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      <title>Carriage Services Buys Knoxville&apos;s Oldest Funeral Home. The Town Pushed Back.</title>
      <link>https://www.obitley.com/stories/carriage-services-knoxville</link>
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      <description>When the fourth-generation family funeral home changed hands, residents noticed: higher prices, shorter services, and a corporate script replacing personal care.</description>
      <category>Consolidation</category>
      <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
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      <title>Cremation Rate Hits 62%. Traditional Funeral Homes Have 5 Years to Adapt or Close.</title>
      <link>https://www.obitley.com/stories/cremation-rate-62-percent</link>
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      <description>CANA&apos;s latest data shows cremation accelerating beyond projections. We map what this means for small-town funeral home revenue models and survival strategies.</description>
      <category>Cremation Trends</category>
      <pubDate>Fri, 22 May 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>65% of Mortuary Students Are Women. Zero Fortune 500 Funeral CEOs Are.</title>
      <link>https://www.obitley.com/stories/women-mortuary-students-leadership-gap</link>
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      <description>The pipeline is full. The leadership is empty. We spoke with 14 women across the industry about the barriers that keep them out of the executive suite.</description>
      <category>Women in Deathcare</category>
      <pubDate>Fri, 15 May 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>FTC Funeral Rule Rewrite: What&apos;s Actually Changing</title>
      <link>https://www.obitley.com/stories/ftc-funeral-rule-rewrite</link>
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      <description>The first major update to the Funeral Rule in decades. We break down what changes, what stays the same, and what it means for consumers and operators.</description>
      <category>Regulation</category>
      <pubDate>Sun, 10 May 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>Aquamation Legalized in 12 More States This Year</title>
      <link>https://www.obitley.com/stories/aquamation-legalized</link>
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      <description>Alkaline hydrolysis is gaining legal ground fast. We map the state-by-state landscape and what&apos;s driving the expansion.</description>
      <category>Cremation Trends</category>
      <pubDate>Tue, 05 May 2026 00:00:00 GMT</pubDate>
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      <title>Private Equity&apos;s New Favorite Asset Class: Your Funeral</title>
      <link>https://www.obitley.com/stories/private-equity-funeral</link>
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      <description>Deathcare is recession-proof, cash-rich, and fragmented — exactly what PE firms look for. We trace the money flowing into the industry.</description>
      <category>Finance</category>
      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>The Death Cafe Movement Hits 1,000 Events</title>
      <link>https://www.obitley.com/stories/death-cafe-1000-events</link>
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      <description>What started as a quirky idea in a London basement has become a global phenomenon. We look at why Americans are gathering to talk about dying.</description>
      <category>Culture</category>
      <pubDate>Mon, 20 Apr 2026 00:00:00 GMT</pubDate>
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      <title>Why Independent Funeral Directors Are Going Out of Business</title>
      <link>https://www.obitley.com/stories/independent-funeral-directors</link>
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      <description>They can&apos;t compete on price, they can&apos;t compete on marketing, and they can&apos;t find successors. We examine the slow extinction of the independent funeral director.</description>
      <category>Operators</category>
      <pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate>
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      <title>Cremation vs. Burial: The Real Cost Comparison in 2026</title>
      <link>https://www.obitley.com/stories/cremation-vs-burial-cost-comparison-2026</link>
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      <description>The national cremation rate has crossed 62%. But the decision between cremation and burial isn&apos;t just about preference — it&apos;s about thousands of dollars in costs most families never see coming. We broke down the real numbers.</description>
      <category>Cremation Trends</category>
      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
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      <title>How Hedge Funds Are Buying Your Local Funeral Home</title>
      <link>https://www.obitley.com/stories/hedge-funds-buying-local-funeral-homes</link>
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      <description>Beyond SCI, a constellation of private equity firms and hedge funds has been acquiring independent funeral homes at an accelerating pace. We traced the money — and the impact on the families who pay the bills.</description>
      <category>Finance</category>
      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>The Embalming Industry&apos;s Sustainability Problem</title>
      <link>https://www.obitley.com/stories/embalming-industry-sustainability-problem</link>
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      <description>The United States buries an estimated 800,000 gallons of formaldehyde-based embalming fluid every year. As environmental regulation tightens globally, the American funeral industry&apos;s reliance on a known carcinogen faces an uncertain future.</description>
      <category>Culture</category>
      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>Alzheimer&apos;s Death Rate Surge Is Reshaping End-of-Life Care</title>
      <link>https://www.obitley.com/stories/alzheimers-death-rate-reshaping-end-of-life-care</link>
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      <description>Alzheimer&apos;s disease deaths have increased 145% since 2000 while heart disease and stroke declined. For funeral directors, the dementia epidemic means longer visits, harder conversations, and families who need something different from the traditional funeral.</description>
      <category>Operators</category>
      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>The Rise of Direct Cremation Startups</title>
      <link>https://www.obitley.com/stories/direct-cremation-startups-rise</link>
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      <description>Direct cremation startups are offering transparent pricing, online ordering, and zero upselling — forcing traditional funeral homes to compete on price for the first time. But regulatory barriers and industry resistance are slowing the disruption.</description>
      <category>Operators</category>
      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>FUNERAL HOME WORKERS: The Industry&apos;s Silent Mental Health Crisis</title>
      <link>https://www.obitley.com/stories/funeral-workers-mental-health-crisis</link>
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      <description>A national survey of funeral directors reveals alarming rates of burnout, substance abuse, and PTSD. With an aging workforce and few mental health resources tailored to deathcare, the industry faces a personnel crisis that threatens the quality of care grieving families receive.</description>
      <category>Culture</category>
      <pubDate>Fri, 05 Jun 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>WHAT HAPPENS WHEN THE LAST FAMILY FUNERAL HOME CLOSES</title>
      <link>https://www.obitley.com/stories/last-family-funeral-home-closes</link>
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      <description>When the fourth-generation funeral home in Milledgeville, Georgia closed last year, residents faced a 45-minute drive to the nearest alternative. It&apos;s a story repeating itself in rural communities nationwide as aging directors retire without successors and corporate chains fill the void.</description>
      <category>Operators</category>
      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>THE BODY DONATION INDUSTRY: Who Profits When You Donate Your Remains</title>
      <link>https://www.obitley.com/stories/body-donation-industry-who-profits</link>
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      <description>Body donation is often presented as a noble final act. But behind the scenes, a multi-million-dollar industry of body brokers operates with minimal oversight, selling donated remains to medical training companies, researchers, and the military — sometimes without donor or family consent.</description>
      <category>Finance</category>
      <pubDate>Wed, 03 Jun 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>STATE-BY-STATE FUNERAL REGULATION: Your Rights Depend on Your Zip Code</title>
      <link>https://www.obitley.com/stories/state-by-state-funeral-regulation-breakdown</link>
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      <description>The federal FTC Funeral Rule sets a baseline of consumer protections. But state regulations vary wildly — from states that require itemized pricing and transparent contracts to states where funeral homes can operate with virtually no oversight. Here&apos;s what the map looks like.</description>
      <category>Regulation</category>
      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>HOW DEATHCARE ADVERTISING TARGETS THE GRIEVING</title>
      <link>https://www.obitley.com/stories/deathcare-advertising-targets-grieving</link>
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      <description>A review of digital marketing practices in the deathcare industry reveals how funeral homes, cremation providers, and pre-need insurance companies use targeted advertising to reach families at their most vulnerable. FTC enforcement has been limited, and existing rules were written for a pre-internet era.</description>
      <category>Regulation</category>
      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>WOMEN CEOS RUNNING MULTI-MILLION DOLLAR FUNERAL GROUPS</title>
      <link>https://www.obitley.com/stories/women-ceos-funeral-groups</link>
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      <description>From StoneMor Partners to regional funeral groups, a new generation of female chief executives is challenging the good-old-boy network that has governed American deathcare for over a century. Their leadership styles are different — and so are their business strategies.</description>
      <category>Women in Deathcare</category>
      <pubDate>Sat, 30 May 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>THE GREEN BURIAL MOVEMENT: From Niche to Mainstream</title>
      <link>https://www.obitley.com/stories/green-burial-movement-mainstream</link>
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      <description>The number of green burial grounds in the U.S. has tripled since 2019. What began as a fringe movement embraced by environmentalists and back-to-land practitioners is becoming a legitimate alternative — and the fastest-growing segment of the deathcare market.</description>
      <category>Culture</category>
      <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>CEMETERY LAND IS RUNNING OUT IN AMERICA&apos;S LARGEST CITIES</title>
      <link>https://www.obitley.com/stories/cemetery-land-running-out-major-cities</link>
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      <description>London has been reusing graves for decades. Singapore has gone nearly 100% cremation. Now American cities are confronting the same math: finite land, growing populations, and a burial tradition that consumes real estate at an unsustainable rate.</description>
      <category>Operators</category>
      <pubDate>Tue, 26 May 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>HOW COVID CHANGED FUNERAL SERVICES — PERMANENTLY</title>
      <link>https://www.obitley.com/stories/covid-changed-funeral-services-permanently</link>
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      <description>The pandemic forced funeral homes to adopt technology overnight. Five years later, many of those emergency adaptations have become permanent features of American deathcare — changing not just how we mourn, but who gets to participate.</description>
      <category>Culture</category>
      <pubDate>Sun, 24 May 2026 00:00:00 GMT</pubDate>
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      <title>THE PRE-NEED FUNERAL CONTRACT TRAP</title>
      <link>https://www.obitley.com/stories/pre-need-funeral-contract-trap</link>
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      <description>An estimated $40 billion sits in prepaid funeral contracts across the United States. But when families try to collect, many discover coverage gaps, inflated prices, and contracts that don&apos;t travel across state lines. An investigation into the fine print of planning ahead.</description>
      <category>Finance</category>
      <pubDate>Fri, 22 May 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Oklahoma&apos;s Governor Just Vetoed Human Composting. The &quot;Disposal Freedom&quot; Fight Is Just Getting Started.</title>
      <link>https://www.obitley.com/stories/oklahoma-vetoes-human-composting-burial-freedom</link>
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      <description>Oklahoma was poised to become the latest state to legalize natural organic reduction. Then the governor&apos;s veto pen turned a quiet regulatory debate into a national flashpoint over disposal freedom, industry lobbying, and who gets to decide what happens to your body.</description>
      <category>Regulation</category>
      <pubDate>Sun, 14 Jun 2026 00:00:00 GMT</pubDate>
    </item>
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      <title>THE QUIET GIANT: How Everstory Partners Bought a Family Cemetery — and What It Reveals About Who Controls America&apos;s Burial Grounds</title>
      <link>https://www.obitley.com/stories/everstory-franklin-memorial-park-acquisition</link>
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      <description>When Everstory Partners acquired Franklin Memorial Park in New Jersey, it was one more deal in a buying spree that has gone largely unnoticed. Behind the warm rebrand lies a company transformed from a troubled publicly traded cemetery operator into a private equity-powered consolidator with 460+ locations and global capital backing.</description>
      <category>Consolidation</category>
      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
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      <title>THE VALUATION FUNNEL: Inside Pinnacle Funeral Service&apos;s Quiet Acquisition of 15 Wisconsin Funeral Homes</title>
      <link>https://www.obitley.com/stories/pinnacle-draeger-langendorf-acquisition</link>
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      <description>When Mark Langendorf sold his family&apos;s nearly century-old funeral home to Pinnacle Funeral Service, he described the buyer as &quot;the right steward for the future.&quot; But behind the warm language of legacy and continuity sits a company that has acquired 15 Wisconsin funeral homes, advertises pre-approved acquisition financing, and operates a Free Valuation page designed to identify its next targets. This is what the succession crisis looks like from the inside.</description>
      <category>Consolidation</category>
      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>The Hidden Fees in Your Funeral Bill: An Investigation</title>
      <link>https://www.obitley.com/stories/hidden-fees-funeral-bill-investigation</link>
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      <description>Americans spend decades planning for retirement. Most spend less than 48 hours planning a funeral. We analyzed hundreds of funeral bills across six states and found a pattern of opaque pricing, inflated markups, and fees that regulators have known about for decades. The FTC Funeral Rule was supposed to fix this. It hasn&apos;t. And with private equity flooding into deathcare, the problem is getting worse, not better.</description>
      <category>Regulation</category>
      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
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